Why Follow These Image Guidelines?

Before submitting images (photos, artwork, graphics) to us, please review and follow these Image Guidelines. By doing so, you will gain these benefits:

  • You will actually save money since it will take us less time to prepare your images for use on your website, so our project estimate (flat rate) or number of hours logged to your project (hourly rate) will be lower than otherwise.
  • Your site will rank higher in Google search results because:
    • Google will be able to better ‘understand’ what your images are about and therefore will know where to put them in search results – in with similarly named images.
    • Pages will load faster, because image file size is smaller (taking less time to transfer to your browser), and sites with faster page load time get ranked higher by Google in search results.
  • More traffic on your site because your site ranking on Google search results will be higher. More traffic means more potential clients and customers viewing your site.

Image File Sizes and Quality

Provide to us only photos that are high quality. Delete any fuzzy or suboptimal photos. We reserve the right to delete any fuzzy or suboptimal photos you provide to ensure your site provides the highest quality experience for your visitors.

You must provide photos to us in their original JPG files (minimum 1 MB file size). This gives us the flexibility to resize the photo for web / online placement, retaining visual quality and for faster page load (which enables your site to rank higher in Google search results).

We can (and most likely will) make a large file smaller for the web (for fast page load purposes) and retain high photo quality for web / online purposes, but we cannot make a small file larger without ruining the photo quality.

Image File Naming Convention

  • Filenames must NOT be submitted in the original name created by your camera. You must rename all photo files to meaningful names. This helps not only human visitors, but Google, since Google cannot “see” photos, but it can read image file names and index them. Since Google can “understand” your photos and index them, this helps you get more visitors to your site — from people searching for photos that match the name you give in the photo file-name. A meaningful name should include key aspects of the photo that users would likely search for. For example, a photo of a 2014 red Ford Mustang LX car might be named “2014-ford-mustang-lx-red.jpg”
  • File names should have words that are Capitalized in the First Letter wherever it is appropriate to capitalize.
  • Spell-check the names you give to the photos, if you are unsure of the correct spelling.
  • File names for a photo album; suggested naming conventions:

    PhotographyCompanyName-NNNN-Meaningful Name For Photo.jpg
    Meaningful Name For Photo.jpg

Image File Types

  • Photos should be supplied in JPG format. We cannot use camera RAW format on your website.  JPG is more suitable to photos, than artwork and does not support transparency.
  • Graphics/artwork (non-photo) images (e.g., logo) should be supplied in one or more of the following file formats, in this order of priority, for best flexibility: .AI (Adobe Illustrator), .SVG (Scalable Vector Graphics, or .PNG Both .AI and .SVG enable the artwork to be scaled up or down without losing image quality and also supports transparency. Although not as ideal as .AI and .SVG, .PNG format enables graphics/artwork to have transparency – where the background color shows through the transparent portions of the PNG image.

Image Minimum Pixel Dimensions for Various Web Elements

The images you provide to us, must be a minimum of the pixel dimensions (width x height) specified in Image Sizes for the Galactic Web Design Theme N used for various purposes in your site, otherwise we won’t be able to use them in a high-quality manner (they will appear fuzzy on your website).

How to Convert Inches to Pixels

Enter Inches in the Inch box and this tool will give you the equivalent pixels:

How to Determine the Pixel Dimensions and File Size of a Photo

Mac In Finder, navigate to the folder where the photo is located, change the View to columns, select photo, view the Dimensions and Size metadata for the photo.
PC In Explorer, navigate to the folder where the photo is located, change More Options (folder view) to Details, select photo, view the Dimensions at the bottom of the window and Size (column) metadata for the photo.

Image Metadata

If you own the copyright to the images, we include embedding copyright metadata in your images, for example “Copyright 2015 My Company Name, LLC All Rights Reserved”.