portfolio-freetvee.com

The freeTVEE business wanted to re-do their old website because, although the old site contained all the info visitors wanted, the information was just too hard to find. There were too many details on the old website up-front. In general, the site suffered from crowded text with little white space and little eye appeal — making most site pages very intimidating to visitors.

Using content from the old freetvee.com site, we created an entirely new look to the site. As a result, the freetvee.com TV and Entertainment cord-cutter business received the following benefits and value to their business.

  • Overall: Greatly increased professional look to the site.
  • Achieved overall goals that site visitors want:
    • Enable customers to quickly see how your products and services can solve their problem
    • Learn more about your industry, products and services. Visitors can now quickly (with only one click on Info button from Home page):
      • Get info about any of their products and services (Info button)
      • Purchase any of your products or services (Order button)
    • Understand your process
    • Easily see pictures of your products (screenshots, videos, etc.)
    • Quickly find out how much products and services cost
    • Have their specific questions answered
    • Have their specific objections overcome
  • Used new, modern design styling in all pages of the site
  • Major new feature: Ken Burns effect slider on home page, with transparency in the header area – contributing to the new modern, trendy look to the site.
  • Added Benefits blurbs using marketing solution pitch techniques
  • Used icon fonts throughout the site to add visual interest to pages. Integrated a library of over 4,000 icon fonts to choose from into the site.
  • Added a Portfolio Scroller for screenshots
  • Added a light blue stripe capability on specific pages to make sections of pages standout
  • Integrated support for all size screens: smartphone, tablet, laptop, widescreen
  • Designed less intimidating pages throughout the site: more white space; converted key text to headers; use of stripes to break up pages and make sections stand-out; use of vertical tabbing to make previously lengthy pages appear all on one non-intimidating screen
  • Fast page loads on our blazing fast host
  • Implemented strong security to help prevent the site from getting hacked
  • Updated all web software to the latest versions and tested them.
  • Site housekeeping (got rid of unneeded junk):
    • Removed web software no longer needed due to the new capabilities
    • Cleaned out old versions of pages, posts, custom post types, and transients
  • Added non-intrusive popup notification, replacing the old site more intrusive popup
  • Added a new “Our Customer Experiences” section to the footer featuring scrolling reviews.
  • Added animation of elements to call attention to certain key messages.
  • Improved the styling of product pages to make an easier buying experience
  • Added a floating menu to the site to make the overall site easier to navigate when you are scrolled down a page.
  • Improved the look of the form used for the Contact Us page: Simplified the form field names, while retaining the instruction text for each field; made sure the fields were readable and styled nicely.
  • Added Call To Action buttons (green, blue, shades of blue) on nearly all pages: to encourage your visitors to take action: I Want the BEST Media Center PC, I want a Streaming Media Player, I Want a FREE TV Consultation, Help My Business Save Money!, Learn About freeTVEE features
  • Corrected spelling errors where found to increase professionalism
  • Created a new look to the Reviews page and made it prominent on the main menu (navigation bar)
  • Added subtitles to the main menu items, so the visitor knows more what type of info is associated with each menu item
  • Reduced intimidation / eye clutter and gained page topic focus by reducing where the sidebar is used (primarily in the Supplies item and subitems).
  • Major reformat of several key pages
  • Added redirects from old pages to new pages, so Google juice (SEO) isn’t lost.
  • Fixed numerous issues that had been identified with the old site.
  • Added a template system, so page, section or element designs can easily be replicated in other parts of the site.